Our Competitor Barometer service is a unique approach to competitor monitoring. Understanding the competitive landscape involves studying the lead competitor set on a regular basis to develop an understanding of their strategic direction, customer base, products and services, market share, and chief value proposition.  When we develop competitor profiles across several competitors, we cross-compare this intelligence to help you understand the strengths and weaknesses of each competitor individually, and as a whole, to uncover market “white space” and opportunities to differentiate products and services.  A competitor profile is often customized to each client’s needs and may provide an assessment of competitors’ existing operations, strengths, and weaknesses.