For over 15 years, Maia Strategy Group has helped Product and Service Marketing teams grow their brands’ and product and service lines’ market share. Often, when existing product and service growth curves flatten or decline, Maia is called upon to help reinvigorate them. We do this by exploring new geographic markets or new applications for existing capabilities. In addition, through extensive research, we help reframe a brand by discovering innovative ways to reposition a brand’s value proposition and message to better resonate within existing customer segments.