A multinational Fortune 500 consumer packaged goods company, has one of the leading North America brands in the Sauce category. The client had recently learned that a major competing brand was utilizing a private label manufacturer to manufacture its tomato-based sauces, while simultaneously gaining market share in key regions...
Our client, a global specialty pharmaceuticals manufacturer, required information about a competitor’s manufacturing strategy for a newly developed biosimilar product. The biosimilar utilized an injectable delivery system, requiring multiple sub-component and component parts. Our client required detailed information regarding the Contract Manufacturing (CMO) partners contracted to design, manufacture,...
In 2012, toward the end of Hugo Chavez’s reign over Venezuela, our client, a leading Durable Medical Equipment manufacturer, was evaluating if it should maintain a presence in this country or exit this uncertain market. Understanding the Venezuelan market is very difficult due to government secrecy, a lack of...
Our client, a global medical device manufacturer, was facing increasing downward pricing pressure from two new market entrants, based in Korea and Taiwan. These competitors were gaining market share in the APAC and North American market. To combat this threat and prepare a competitive response, our client...
The CTO of a leading global distribution and logistics company wanted to ensure its major technology systems outperformed the competition as well as inform its own strategic planning and budgeting efforts.
...An innovation lab of a Fortune 500 healthcare company approached Maia for assistance with a monetization strategy for a groundbreaking, smart-connected patient adherence solution. The company was interested in understanding whether major payer segments (health insurance companies, hospitals, IDNs, ACOs) were interested in reimbursing the cost of the solution, as...
A leading global Fortune 500 Financial Services firm, offering decisioning analytics tools, wanted to better understand the needs of enterprise customers when managing credit risk. The objective of the research was to explore, by target industry, potential customers’ day-to-day approach to credit risk management, to identify areas of competitor...
A multi-billion dollar Financial Services and Insurance provider was experience declining revenue growth in one of the Insurance product lines it sells through its Captured Agent Channel. The client wanted to determine if it needed to reevaluate its captured agent organizational structure and commission-based compensation to drive additional growth through...
Our client, a multinational Fortune 500 Telco company, had developed a global channel program, with an emphasis on attracting, retaining, and incentivizing “rising star” channel partners in key geographies. In recent months, the client had learned that key channel partners in Europe and North America were successfully being recruited...
The client, a global provider of CRM and business outsourcing services, sought to improve its implementation process. The client had received information suggesting that some of its competitors had the ability to implement competing solutions faster, and with higher degrees of customer satisfaction. The client approached Maia to validate this...
Our client, a Fortune 500 medical device manufacturer, was evaluating its sales strategy for a line of products sold exclusively in Eastern Europe. Our client was losing market share to an established competitor that had recently entered the region; the competitor was realizing double-digit growth while our client’s sales...
A leading global Fortune 500 Financial Services firm, offering decisioning analytics tools, wanted to better understand the needs of enterprise customers when managing credit risk. The objective of the research was to explore, by target industry, potential customers’ day-to-day approach to credit risk management, to identify areas of competitor...
Due to new regulations in key global markets and the emergence of new substitutes of more cost-effective alternative products, our client, a major player in the Animal Health industry, predicted a long-term shift in consumer demand away from their traditional product offerings. Our client’s Corporate Strategy Group determined that...
A major commercial Jan/San provider wanted to expand its presence in Denmark, Finland, Norway and Sweden, but lacked a comprehensive understanding of the competitive landscape in these geographies.
...A U.S.-based component manufacturer wanted to better understand an adjacent market opportunity of selling its components to IT datacenter infrastructure manufacturers. The client approached Maia Strategy Group to: 1) Obtain a detailed understanding of the global market, 2) Determine whether the market presented a viability opportunity, and 3) If so,...
The client, a global provider of IT systems and solutions, was seeking to replace its “homegrown” HR portal and recruiting system with an effective and user-friendly human capital management solution. This solution would be a multi-million dollar investment, and would affect future recruiting, hiring, training, and benefits tracking. ...
Our client, a Fortune 500 information technology company, sought to expand its sales reach to the midmarket. In the past, the company had targeted large enterprise companies via a dedicated field sales team. To effectively gain share with midmarket companies, our client needed to develop strong value-added...
The client, a global provider of IT systems and solutions, was seeking to replace its “homegrown” HR portal and recruiting system with an effective and user-friendly human capital management solution. This solution would be a major IT investment, and would affect future recruiting, hiring, training, and benefits tracking. ...
The client was looking to understand competitor strategies for dealing with pandemic-related supply issues. It also wanted to identify the channels for which competitors were prioritizing supply allocations. The third objective was to understand how competitors were maintaining relationships and calling on veterinary practices during the pandemic.
...The client, one of the world’s top suppliers to the Oil and Gas industry, needed to understand why it was winning and losing its highest-value deals with customers in Latin America. The client had little insight into which key roles and individuals were influencing decisions, what processes its customers were...
The client, a leading provider of medical instrumentation, had recently entered a growing segment of the diagnostics market via a strategic acquisition. Shortly thereafter, several competitors also announced similar investments in this market via partnerships and acquisitions. To compete effectively, our client needed to understand the current capabilities and detailed...
A global distributor wanted to invest in its distribution infrastructure within Brazil, a growing market opportunity where the client believed it could position itself as a next-day delivery distributor with national reach. The client needed to obtain a detailed understanding of competitors’ distribution infrastructure and capabilities to determine where...
Our client, a Fortune 500 PBM, sought to gain a detailed strategic and tactical understanding of twelve competitors (a combination of direct competitors and smaller regional players) so that it could effectively develop a competitive positioning strategy. Our client was concerned with how competitors were evolving and changing over...
The client, one of the largest service providers in the healthcare industry, was exploring opportunities to expand into a potentially lucrative market segment. This market had historically been dominated by major incumbents, but new regulations, M&A activity, and evolving customer needs were rapidly changing the landscape and creating an opportunity...