Best-in-class organizations efficiently align sales, marketing and distribution channels so that they are aligned with customer buying preferences. With so many options available, it can be difficult to ensure that your organization is investing in channels that work in concert with one another. Maia Strategy supports multi-channel efforts by helping companies to identify B2B paths-to-purchase. The Maia team engages closely with customer decision makers and channel partners to support channel mapping efforts build omnichannel strategic planning. Maia also intensely studies competitors’ channel capabilities, strengths and weaknesses to ensure our clients always stay ahead of the competition.