Assessing a Competitor’s Manufacturing Capabilities

  • SERVICE Competitive Intelligence
  • INDUSTRY Consumer Goods
  • FUNCTION Product Marketing
  • SOLUTION Grow Market Share
  • GEOGRAPHY North America

A multinational Fortune 500 consumer packaged goods company, has one of the leading North America brands in the Sauce category. The client had recently learned that a major competing brand was utilizing a private label manufacturer to manufacture its tomato-based sauces, while simultaneously gaining market share in key regions...

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Assessing Competitors’ Contract Manufacturing Strategy for Biosimilars

  • SERVICE Competitive Intelligence
  • INDUSTRY Life Sci / Pharma / Biotech
  • FUNCTION Manufacturing
  • SOLUTION Grow Market Share

Our client, a global specialty pharmaceuticals manufacturer, required information about a competitor’s manufacturing strategy for a newly developed biosimilar product. The biosimilar utilized an injectable delivery system, requiring multiple sub-component and component parts. Our client required detailed information regarding the Contract Manufacturing (CMO) partners contracted to design, manufacture,...

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Averting Financial Risk by Exiting the Venezuelan Market

  • SERVICE Go To Market
  • INDUSTRY Medical Devices
  • FUNCTION Strategy & Corporate Development
  • GEOGRAPHY Latin America

In 2012, toward the end of Hugo Chavez’s reign over Venezuela, our client, a leading Durable Medical Equipment manufacturer, was evaluating if it should maintain a presence in this country or exit this uncertain market. Understanding the Venezuelan market is very difficult due to government secrecy, a lack of...

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Beating the Asian Manufacturing Threat

  • SERVICE Competitive Intelligence
  • INDUSTRY Medical Devices
  • FUNCTION Manufacturing
  • GEOGRAPHY APAC

Our client, a global medical device manufacturer, was facing increasing downward pricing pressure from two new market entrants, based in Korea and Taiwan. These competitors were gaining market share in the APAC and North American market. To combat this threat and prepare a competitive response, our client...

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Building a Best-In-Class IT Organization

  • SERVICE Competitive Intelligence
  • INDUSTRY SCM / Distribution / Logistics
  • FUNCTION Information Technology
  • SOLUTION Ensure Best-in-class Applications
  • GEOGRAPHY North America

The CTO of a leading global distribution and logistics company wanted to ensure its major technology systems outperformed the competition as well as inform its own strategic planning and budgeting efforts.

...

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Building a Disruptive Digital Health Solution

  • SERVICE Customer Analysis
  • INDUSTRY Healthcare IT
  • FUNCTION Product Development and R&D
  • SOLUTION Capture New Revenue Opportunities
  • GEOGRAPHY North America

An innovation lab of a Fortune 500 healthcare company approached Maia for assistance with a monetization strategy for a groundbreaking, smart-connected patient adherence solution. The company was interested in understanding whether major payer segments (health insurance companies, hospitals, IDNs, ACOs) were interested in reimbursing the cost of the solution, as...

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Building a Winning Customer Value Proposition

  • SERVICE Customer Analysis
  • INDUSTRY Risk & Credit Analytics
  • FUNCTION Product Development and R&D

A leading global Fortune 500 Financial Services firm, offering decisioning analytics tools, wanted to better understand the needs of enterprise customers when managing credit risk. The objective of the research was to explore, by target industry, potential customers’ day-to-day approach to credit risk management, to identify areas of competitor...

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Building an Optimal Channel Incentive Structure

  • SERVICE Channel Partner Strategy
  • INDUSTRY Insurance / Financial Services
  • FUNCTION Human Resources
  • SOLUTION Improve Sales Success
  • GEOGRAPHY North America

A multi-billion dollar Financial Services and Insurance provider was experience declining revenue growth in one of the Insurance product lines it sells through its Captured Agent Channel. The client wanted to determine if it needed to reevaluate its captured agent organizational structure and commission-based compensation to drive additional growth through...

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Channel Strategy – Telco

  • SERVICE Channel Partner Strategy
  • INDUSTRY Telecommunications
  • SOLUTION Grow Indirect Channel Revenue
  • GEOGRAPHY EMEA

Our client, a multinational Fortune 500 Telco company, had developed a global channel program, with an emphasis on attracting, retaining, and incentivizing “rising star” channel partners in key geographies. In recent months, the client had learned that key channel partners in Europe and North America were successfully being recruited...

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Customer Analysis to Achieve Best Practices

  • SERVICE Customer Analysis
  • INDUSTRY Information Technology
  • SOLUTION Ensure Best-in-class Applications
  • GEOGRAPHY North America

The client, a global provider of CRM and business outsourcing services, sought to improve its implementation process. The client had received information suggesting that some of its competitors had the ability to implement competing solutions faster, and with higher degrees of customer satisfaction. The client approached Maia to validate this...

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Developing Right Channel Partner in Europe

  • SERVICE Channel Partner Strategy
  • INDUSTRY Medical Devices
  • FUNCTION Product Marketing
  • SOLUTION Grow Indirect Channel Revenue
  • GEOGRAPHY EMEA

Our client, a Fortune 500 medical device manufacturer, was evaluating its sales strategy for a line of products sold exclusively in Eastern Europe. Our client was losing market share to an established competitor that had recently entered the region; the competitor was realizing double-digit growth while our client’s sales...

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Differentiating Against Risk & Analytics Solution Competitors

  • SERVICE Customer Analysis
  • INDUSTRY Insurance / Financial Services
  • FUNCTION Product Development and R&D
  • SOLUTION Capture New Revenue Opportunities
  • GEOGRAPHY North America

A leading global Fortune 500 Financial Services firm, offering decisioning analytics tools, wanted to better understand the needs of enterprise customers when managing credit risk. The objective of the research was to explore, by target industry, potential customers’ day-to-day approach to credit risk management, to identify areas of competitor...

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Due Diligence to Guarantee Acquisition Success

  • SERVICE M&A Due Diligence
  • INDUSTRY Animal Health
  • FUNCTION Strategy & Corporate Development
  • SOLUTION Capture New Revenue Opportunities

Due to new regulations in key global markets and the emergence of new substitutes of more cost-effective alternative products, our client, a major player it the Animal Health industry, predicted a long-term shift in consumer demand away from their traditional product offerings. Our client’s Corporate Strategy Group determined that...

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Entering the European Jan-San Supply Market

  • SERVICE Competitive Intelligence
  • INDUSTRY SCM / Distribution / Logistics
  • FUNCTION Strategy & Corporate Development
  • SOLUTION Grow Market Share
  • GEOGRAPHY EMEA

A major commercial Jan/San provider wanted to expand its presence in Denmark, Finland, Norway and Sweden, but lacked a comprehensive understanding of the competitive landscape in these geographies.

...

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Evaluating An Adjacent Market Opportunity

  • SERVICE Go To Market
  • INDUSTRY Information Technology
  • FUNCTION Strategy & Corporate Development
  • SOLUTION Capture New Revenue Opportunities

A U.S.-based component manufacturer wanted to better understand an adjacent market opportunity of selling its components to IT datacenter infrastructure manufacturers. The client approached Maia Strategy Group to: 1) Obtain a detailed understanding of the global market, 2) Determine whether the market presented a viability opportunity, and 3) If so,...

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Growing the SME Market through Value Added Resellers

  • SERVICE Channel Partner Strategy
  • INDUSTRY Information Technology
  • FUNCTION Product Marketing
  • SOLUTION Grow Indirect Channel Revenue
  • GEOGRAPHY APAC

Our client, a Fortune 500 information technology company, sought to expand its sales reach to the midmarket. In the past, the company had targeted large enterprise companies via a dedicated field sales team. To effectively gain share with midmarket companies, our client needed to develop strong value-added...

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Leveraging Win-Loss to Close Large Deals

  • SERVICE Win/Loss Analysis
  • FUNCTION Sales
  • SOLUTION Improve Sales Success
  • GEOGRAPHY North America

The client, one of the world’s top suppliers to the Oil and Gas industry, needed to understand why it was winning and losing its highest-value deals with customers in Latin America. The client had little insight into which key roles and individuals were influencing decisions, what processes its customers were...

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Minimize the Competitive Threat of Competitors Future Product Rollouts

  • SERVICE Competitive Intelligence
  • INDUSTRY Diagnostics
  • FUNCTION Product Marketing
  • GEOGRAPHY North America

The client, a leading provider of medical instrumentation, had recently entered a growing segment of the diagnostics market via a strategic acquisition. Shortly thereafter, several competitors also announced similar investments in this market via partnerships and acquisitions. To compete effectively, our client needed to understand the current capabilities and detailed...

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Outflanking Competitors’ Distribution Infrastructure in Brazil

  • SERVICE Competitive Intelligence
  • INDUSTRY SCM / Distribution / Logistics
  • FUNCTION SCM / Procurement / Sourcing
  • SOLUTION Capture New Revenue Opportunities
  • GEOGRAPHY Latin America

A global distributor wanted to invest in its distribution infrastructure within Brazil, a growing market opportunity where the client believed it could position itself as a next-day delivery distributor with national reach. The client needed to obtain a detailed understanding of competitors’ distribution infrastructure and capabilities to determine where...

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Staying Ahead of the PBM Competition

  • SERVICE Competitive Intelligence
  • INDUSTRY PBM
  • FUNCTION Market Research / Competitive Intelligence
  • SOLUTION Grow Market Share
  • GEOGRAPHY North America

Our client, a Fortune 500 PBM, sought to gain a detailed strategic and tactical understanding of twelve competitors (a combination of direct competitors and smaller regional players) so that it could effectively develop a competitive positioning strategy. Our client was concerned with how competitors were evolving and changing over...

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Supporting A Medical Products Distributor Enter New Markets

  • SERVICE Competitive Intelligence
  • INDUSTRY Distribution / SCM
  • FUNCTION SCM / Procurement / Sourcing
  • SOLUTION Capture New Revenue Opportunities
  • GEOGRAPHY North America

The client, one of the largest service providers in the healthcare industry, was exploring opportunities to expand into a potentially lucrative market segment. This market had historically been dominated by major incumbents, but new regulations, M&A activity, and evolving customer needs were rapidly changing the landscape and creating an opportunity...

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