Moira Koch, VP at Maia Strategy Group, writes in her online blog for Drug Store News that shoppers are not yet switching to mobile purchasing. Shoppers are largely using their smartphones to gather product information, compare prices and make decisions.
Sometimes we are in the news and sometimes we write articles for the news. Here you will find all the “thought leadership” pieces we have written and publications where others have written about us. If you want to learn more about our project work and results, please peruse our case studies.
New whitepaper by Maia Strategy Group examines how consumer packaged goods companies can support retail partners
Moira Koch is a VP at Maia Strategy Group, where she leads consumer packaged goods engagements with an emphasis on retail insights.
We are witnessing online commerce evolve to bridge the gap with brick-and-mortar retail, and stakeholders along all points of the value chain should be loath to miss out on the opportunities this new dynamic is creating.
Case Study, “Supporting the NYC DOB with Construction Safety Oversight”
Maia’s support of the project extended well beyond the research support initially envisioned to include some of the more complex statistics and data analysis work activities. Together, the firms delivered a comprehensive review of the existing data and useful recommendations on implementing a safety monitoring system was the direct output.
Case Study, “Building the ADA’s Online Continuing Education Strategy”
The ADA hired Maia Strategy Group to provide it with an exhaustive market analysis, which included a detailed understanding of market sizing, existing and emerging competitive landscapes, and market trends.
Video Case Study, “Supporting NYC SBS Economic Development Programs”
Watch this informative case study on how Maia’s consulting services supported Economic Development Programs within NYC.
Whitepaper, “How CPG Companies Can Partner with Retailers for Mobile Apps”
CPG companies must first understand how retail partners view mobile technology, and how this technology is changing the way retailers market and promote their products.
This article will discuss how companies are successfully transitioning to solutions-based sales with the assistance of their channel partners. In addition, it will examine three distinct channel partner models that best-in-class companies are employing as they expand their solution offerings.
Case Study, “Competitive Scenario Planning”
To support the client in developing an effective competitive response, Maia suggested that its analysis include a scenario planning exercise as well as recommendations based on the different growth scenarios of the competitor.